Women unhappy with the way ads use them: survey |
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Manawatu Standard – Thursday 7th August 2008
New Zealand women believe they are being inaccurately represented in advertisements and marketing campaigns, a new survey has found. Last month 400 women were canvassed online by Splash Consulting Group for their views on how they were portrayed by advertisers and marketers. The majority of women, 86 percent, said they were shown as unequal in society, 79 percent said advertisers and marketers did not use “real” women in campaigns, and 81 percent said they way they were represented was cause for resentment. Splash Consulting managing director Amanda Stevens said an overwhelming 94 percent said the way they were portrayed in advertising and marketing campaigns encouraged the sexualisation of girls from a young age. “It is lazy, misguided and irresponsible for marketers to create campaigns and then wipe their hands of the potential negative impact.” NZPA Manawatu Standard – Thursday 7th August 2008 Add this article...            |