Over 5,000 marketing professionals in Australia and New Zealand have attended Splash’s SheMarketing breakfast seminar, an introduction to the SheMarketing methodology.
In three hours, Splash’s Managing Director Amanda Stevens presents a step by step approach to attracting, retaining & maximising a loyal female customer base, including the very latest in research, trends, case studies and everything you need to customise the methodology for your brand.
You’ll learn:
the three key gender differences and how they affect marketing response
the five key social trends driving female consumer behaviour
the four different female lifestage segments and how to craft key marketing messages that resonate with each
why traditional media is not the most effective way to reach women
how women use the internet to research, evaluate and purchase products and services across more than 20 categories
how to get women talking about your brand and leverage word of mouth
how to build a long term, highly profitable female market share
Watch a preview
What others have said
Seminar dates for third quarter 2010 coming soon.
SheMarketing Research Briefings
Want to get a jump on your competitors by hearing the latest research hot off the press? The SheMarketing Research Briefings are evening events where you can unwind after a long day with a glass of wine and hear our Strategic Research Director present the latest findings from Splash’s qualitative and quantitative research.
Want to get a jump on your competitors by hearing the latest research hot off the press? The SheMarketing Research Briefings are evening events where you can unwind after a long day with a glass of wine and hear our Strategic Research Director present the latest findings from Splash’s qualitative and quantitative research.