SheMarketing breakfast seminars |  Over 5,000 marketing professionals in Australia and New Zealand have attended Splash’s SheMarketing breakfast seminar, an introduction to the SheMarketing methodology.
In three hours, Splash’s Managing Director Amanda Stevens presents a step by step approach to attracting, retaining & maximising a loyal female customer base, including the very latest in research, trends, case studies and everything you need to customise the methodology for your brand.
You’ll learn:
| the three key gender differences and how they affect marketing response
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| the five key social trends driving female consumer behaviour
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| the four different female lifestage segments and how to craft key marketing messages that resonate with each
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| why traditional media is not the most effective way to reach women
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| how women use the internet to research, evaluate and purchase products and services across more than 20 categories
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| how to get women talking about your brand and leverage word of mouth
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| how to build a long term, highly profitable female market share
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| Tickets are just $99 or $179 per double which includes worksheets and a hot breakfast.
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Watch a preview of the event
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| | | | | | | SheMarketing Executive Roundtable | This is an intensive half day interactive workshop, exploring the latest global trends and insights on marketing to women.
This workshop is an industry-exclusive event, meaning you will have no competitors at the table. This is on a first in, first served basis. Tickets are $495 (inclusive of GST).
Sydney:
Wed, October 15, 2008
8.30am - 2.30pm
Research Central
5 Baptist Street, Surry Hills Melbourne:
Wed, October 22, 2008
8.30am - 2.30pm
Splash Consulting Group
Level 40, 55 Collins St,
Melbourne
Auckland:
Tuesday, November 11, 2008
8.30am - 2.30pm
SkyCity Auckland
88 Federal Street,
Auckland NZ
| | | SheMarketing Research Briefings |  Want to get a jump on your competitors by hearing the latest research hot off the press? The SheMarketing Research Briefings are evening events where you can unwind after a long day with a glass of wine and hear our Strategic Research Director present the latest findings from Splash’s qualitative and quantitative research.
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