Shevesdrop reveals womens secrets

On 16 October, Splash Consulting Group launched Shevesdrop, which the company has dubbed "fly on the wall" market research into women across all life stages.

Held at Alio restaurant in Sydney, the event was packed with marketing executives across a range of women's brands.

Shevesdrop managing director Amanda Stevens encouraged brand managers and marketing execs in the room to sign up to Shevesdrop's taped fortnightly group discussions, held at Alio restaurant, where subscribers can access the discussion from their computer, in real time.

Stevens said clients would "learn more about women in one day than they would sitting through 20 boring focus groups."

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