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Advertisers Reach Women Through Social Media

Friday, 29 August 2008

Where are all the women at? This question has been asked for centuries by men. Now it’s being asked more and more by advertisers.The answer? The Internet.

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The life and times of Mr and Mrs Average

Sunday, 06 July 2008
Men in their 20’s are more likely than women to take home bigger wages and be better educated.
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Never underestimate the female touch

Friday, 27 June 2008
Womenomics - the influence of women on society and marketing - will be the next big thing in advertising, predicts Harold Mitchell.
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Specialist women top list of childless

Thursday, 26 June 2008
THEIR work as doctors, lawyers, vets and dentists keep them occupied in different ways, but for Australian women in these professions there is a common trait — they are childless.
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Pay gap persists among highly qualified

Thursday, 26 June 2008
The latest Statistics NZ analysis of 2006 Census education and training data, released yesterday, confirmed the pay gap between men and women still exists, with the median personal income of men higher than that of women at all levels of education.
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