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Best & Less hires Splash

B&T - April 7, 2009

Clothing chain Best & Less has hired Splash Consulting Group to design and produce its forthcoming TV campaign.


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Best & Less appoint SheMarketing specialists

Adnews - 7 April, 2009



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Singular sensation

No longer desperate and dateless, the new breed of the unwed are happily unattached – and unapologetic.



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For the love of mums

Who does the majority of household shopping and has the final say in financial decisions? Mums do.


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BOOK REVIEW She Marketing: The Science of Marketing to Women

B&T - 5 September, 2008


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Ads harm women’s careers: poll

NZ Herald - Hawkes Bay Today Thursday 7th August 2008


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Ads miss mark for women

Bay of Plenty Times -Thursday7th August 2008


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Marketers miss the mark with women

Ashburton Guardian – Thursday 7th August 2008


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Where did all the kids go?

NZ Marketing - September 2008


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Women find ad portrayals career limiting in online survey

New Zealand Herald – Thursday 7th August 2008


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Women not keen on ads

Otago Daily Times – Saturday 9th August 2008


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Women unhappy with the way ads use them: survey

Manawatu Standard – Thursday 7th August 2008


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Sexualising girls lifts glass ceiling

Herald Sun - July 01, 2008


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Shevesdrop reveals womens secrets

Adnews - Work Life - 2 November 2007


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what do women want - to shop

The Dominion Post - 9 January 2008


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The Gender Agenda

Lia Timson - Fast Thinking, Summer 05/06


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Networking events bag the goodies

Martha McKenzie-Minifle - The New Zealand Herald, Thursday 22nd June 2006


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Investment and Technology

Basic Instructions on how to approach, attract and hold onto women


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The Millionaires Club

New Woman, July 2006


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NZ Marketing

Marketing to Women, August 2006


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Her Business

Marketing to Women, August 2006


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Splashing Across the Tasman

B&T, NZ Roundup, By Sally Robertson


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Researching Women - a Fresh Approach

DLB - the magazine of the Marketing Association NZ, Sept/Oct 06


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Selling to the Ultimate Power Consumer

Forget China, India and the internet: economic growth is driven by women


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What I have learnt (the hard way)

What I have learnt (the hard way) Australian Anthill, Issue 19 January 2008


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Small Business, Big Opportunity

Sensis - April 2007


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People moves

B&T - 3 August 07


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Alpha females

The Information - August 2007


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What Women Want from Brands

B&T - 24 August 07


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FYI REVIEW - SheSelling: the Psychology of Selling to Women

Marketing - October 2007


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What Women Want

Australian Property Investor Magazine - October 2007


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Catering to female customers brings valuable sales

NZ Herald - September 2007


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What Women Want Most

The Age - 13 September 2007


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preview our seminars

Preview our Seminars


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