Michelle Harrison Based in Auckland, Michelle is responsible for managing strategies and campaigns for our New Zealand clients, including Wizard Home Loans, Lifestream and Health and Herbs. A country that is embracing the potential of SheMarketing™, Michelle sees significant opportunity for growth through developing strategies for New Zealand companies to improve their offering to female consumers and in turn win a greater share of their purse. Michelle has ten years experience in the full range of marketing disciplines including brand strategy, campaign development, PR and media relations, and event management. Michelle is also expert in internal and culture communications and in customer experience including process improvement; retention; customer communication and referral strategy. Before joining Splash, Michelle worked in the finance sector for companies including HSBC, and most recently was the Head of Communications and Customer Experience for GE Money, the parent company of Wizard Home Loans. Following a very successful partnership where Splash and Wizard launched two online communities, developed using the SheMarketing principles, Michelle chose Splash as an obvious and exciting career move. Michelle started her career in London, U.K. in IT Public Relations where she lived for four years before returning to New Zealand. Michelle has traveled extensively, working as a freelance writer, and also lived and worked in Sydney, Australia. Devising strategies that truly connect with the intended audience is a passion. As is helping clients grow through concise consumer insight and savvy communication