Over 5,000 marketing professionals in Australia and New Zealand have attended Splash’s SheMarketing breakfast seminar, an introduction to the SheMarketing methodology.
Female consumers are changing. Is your brand keeping up?
As a sales, PR, marketing or management leader, being on the cutting edge of insights and trends is critical to maintaining a competitive advantage. And if your target audience is predominantly female, that makes your job a dynamic one to say the least. Women are changing - their priorities are changing and so are their shopping habits. They have come out of the recent economic downturn with a new view on everything from finance to career to health, media and even politics.
Find out what this means for you and the future of your brand. Join us for a new-and-improved two hour breakfast seminar - the first series in over 12 months. Marketing to Women - The New View is an exclusive peek into the lives of Australian women and how by getting closer to them you can get a jump on your competitors.
You’ll learn:
The four new key trends driving female consumer behaviour
The surprising truth about which female segments are spending (and how they're spending it)
The reality about social media and its place in marketing to women
Why customer satisfaction is the barrier to sales and marketing success
How to harness talkability to turbo-boost your sales and marketing results
Why mums (the largest female consumer segment) are not the women you think they are
The four new PR pillars and how to tap into them
Why innovation is the holy grail of The New View - and how to integrate it into your sales and marketing process
Watch a preview
What others have said
If you've been to one of our breakfast seminars before, you'll love this new version. If you're a newbie, we'd love to see you. We will be sharing insights and data recently presented at the global marketing to women conference in Chicago and some great new case studies.
