Latest Trends & Research
The latest research, trends and insights into Marketing to Women from Splash.
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Monday, 09 February 2009 |
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A new study performed by the New York Times reveals that affluent women whose household incomes top $100,000.00 spend twice as much as other women online, and are particularly active word of mouth advertisers for their favourite brands. This is great news for Australian companies with online stores. |
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Monday, 02 February 2009 |
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Women have taken the lead in university qualifications, with more females than males in Generation X and Y holding bachelor degrees.According to the Australian Bureau of Statistics, 28 per cent of women aged between 20 and 39 held a bachelor degree or higher in 2006, compared with 21 per cent of men in the same age bracket. |
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Monday, 17 November 2008 |
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There's scant evidence that body size matters, writes Julie Robotham and Julian Lee. |
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Friday, 07 November 2008 |
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In his 1992 book, Men Are from Mars, Women Are from Venus, author John Gray's rather hyperbolic take on the differences between the sexes spawned a litany of phrases and clichéd expressions. Today, while the disparity between men and women continues to be parleyed, experts are reiterating the huge potential of selling to women. |
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Friday, 07 November 2008 |
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Even in troubled economy, cause drives sales, trial and traffic from mum. |
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Thursday, 28 August 2008 |
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Where are all the women at? This question has been asked for centuries by men. Now it’s being asked more and more by advertisers.The answer? The Internet. |
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Saturday, 05 July 2008 |
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Men in their 20’s are more likely than women to take home bigger wages and be better educated. |
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Thursday, 26 June 2008 |
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Womenomics - the influence of women on society and marketing - will be the next big thing in advertising, predicts Harold Mitchell. |
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Wednesday, 25 June 2008 |
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THEIR work as doctors, lawyers, vets and dentists keep them occupied in different ways, but for Australian women in these professions there is a common trait — they are childless. |
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Wednesday, 25 June 2008 |
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The latest Statistics NZ analysis of 2006 Census education and training data, released yesterday, confirmed the pay gap between men and women still exists, with the median personal income of men higher than that of women at all levels of education. |
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Tuesday, 17 June 2008 |
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In a trend of all or nothing, many women are choosing to remain childless, with no regrets. |
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Tuesday, 08 February 2005 |
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Rising female consumer power is changing the way companies design, make, and market products -- and it's about more than adding pastels |
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