Wizard Home Loans

Wizard Home Loans has worked with Splash for over five years to make Wizard the number one choice of non-bank lender for women.

Splash’s initial work involved the development of a product feature called Pregnant Pause, a maternity leave option which enables Wizard customers to place their mortgage payments on hold for three months when they are on maternity or paternity leave. This campaign generated millions of dollars in media coverage.

Following this success Splash developed an online community, wizardwomen.com.au which in just a year has resulted in a membership base in excess of 30,000 women. Over 90% of members are non-Wizard customers.

In November 2007, the Australian success of Wizard Women was introduced in New Zealand with the launch of wizardwomen.co.nz, supported by a peripheral media campaign.

"The work that Splash has done, both internally and externally has been crucial to the success of Wizard in growing our female market share."

Head of Communications & Reputation

Wizard Home Loans