It’s a well known fact that women make or influence over 80% of all consumer purchase decisions. But the opportunity to market to the female segment runs deeper than the supermarket checkout.

Women’s wealth and spending power are growing exponentially (the gap between male and female salaries is closing at a faster rate in Australia than in any other country). Women are choosing to remain single and childless longer and are investing wisely (between 1990 and 2000, there was a 50% increase in single female home owners).

Women are outperforming men in education and currently account for over 60% of start-up businesses.

In essence, women are three consumers in one: they are buying for themselves, they are buying for their families and in more and more cases, they are buying for business.