SCG SheMarketing
case studies


Sydney Cricket and Sports Ground Trust


The Sydney Cricket and Sports Ground Trust manages the unique dual stadium facility that is the Sydney Cricket Ground and the Sydney Football Stadium.

A key revenue driver for the Trust is premium membership sales – gold, double gold and platinum. For over five years, Splash has been engaged to develop and produce the campaigns that have generated those membership sales within a targeted exclusive audience.

By utilising campaigns such as member get member upgrade direct mail and localised outdoor media - Splash has consistently achieved results and exceeded revenue with a unique, cut through approach.

"The work the team at Splash have done has been critical to the success of the trust in terms of membership sales. They combine innovative creative concepts with outstanding account management and attention to detail. The result is a recipe for success."

Allison Taylor

Sales & Marketing Manager

Sydney Cricket & Sports Ground Trust