Pevonia
Pevonia is an exclusive skincare range available only in day spas and salons.
Through an initial qualitative research project with their key target demographic, our research team gauged perceptions about the products and identified a celebrity that was a fit with the brand.
The resulting campaign featured TV personality Laura Csortan in a testimonial style print and point of sale campaign, supported by a strong PR and events program to leverage word of mouth.
"The campaign the Splash team developed gave the Pevonia brand a unique and distinct position in the market. The campaign direction was driven from solid research and as a result, the creative execution was right on brief."
Rainer SciorManaging DirectorPevonia Australia
2008 activity involves a new and exciting campaign for Pevonia, focussing on the professional day spa experience, but in your own bathroom. This campaign includes a new product launch to the trade, consumer ad campaign and web-site re-build.
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