Clark, shemarketing, splash group


Clark


Clark is the largest manufacturer of kitchen and laundry sinks in Australia.

With a long-standing positioning of ‘the Great Australian Sink Company’, the challenge was to refresh the Clark brand without sacrificing the heritage and tradition that has made Clark such an important part of Australian kitchens for generations.

Our creative team undertook this challenge and developed what has now become their new positioning, ‘Part of My Life’. This formed a wonderful platform to develop new campaigns that showed what Clark really is a part of – everyday cooking and cleaning.