Best & Less appoint SheMarketing specialists

Adnews - 7 April, 2009

Best & Less have appointed Splash Consulting Group to design and produce its upcoming TV campaign, launching on April 9 and introducing the new Best and Less tagline "Real Quality for Real People."

The appointment follows a six-month research project conducted by Splash exploring the changing dynamics of the discount clothing store market. Based on the findings and the company insight into marketing to women, Splash developed a humorous campaign to respond to the changing consumer and thecluttered retail environment.

---

Add this article...