About Splash |
 Splash Consulting Group is a specialist communications consultancy that has been trading since 1995. In 2000, we coined the term SheMarketing™, following an intensive two year scientific research study that explored the key differences between men and women and how these differences drive responses to marketing. We were the first consultancy in Australia to specialise in marketing to women and have arguably the most in-depth data bank on Australian women and what makes them tick. As you’d expect, we offer a full range of research, strategy, creative, design, marketing, promotions, pr and events services. Where we differ is that we place the consumer and her life at the heart of our campaign design and communications strategy rather than media or creative. In 2004, Splash acquired an investment partner, Drake International. Drake has a 50% stake in Splash and has provided funding and management expertise to assist with expansion. In 2006, Splash launched operations in New Zealand. Today, Splash has offices in Sydney, Melbourne and Auckland. |