about splash
Splash Consulting Group is Australasia's leading communications and customer relationship consultancy specialising in SheMarketing™; The Science of Marketing to Women. Where we differ is that we place the consumer and their life at the heart of our campaign design and commmunications strategy rather than media or creative, to attract, retain and maximise brand loyalty.
In 2000, we coined the term SheMarketing™, following an intensive two year scientific research study that explored the key differences between men and women and how these differences drive responses to marketing. SheMarketing™ is an integrated approach to marketing to women that can be tailored for any industry.
We work with organisations that want to gain a competitive advantage and increase their share of the world's fastest growing consumer market segment. We have the flexibility to address your market and objectives, with a keen focus on the business results you would like to achieve.